Liberty’s Gas Safety Week campaign shortlisted for HPM Award
Property services business Liberty has been shortlisted for ‘Awareness Campaign of the Year’ at the Heating & Plumbing Monthly Awards for its Gas Safety Week (GSW) 2023 campaign.
The organisation launched its biggest GSW campaign to date in September 2023. The Marketing and Communication’s team created a toolkit of ready-made engagement events and ideas for colleagues in the operational field, with the ask for them to reach out to their clients and discuss what Gas Safety Week is all about, and how we could celebrate it in their neighbourhoods.
The suggestions included hosting multi-agency events and using the week to engage external agencies with the messages of Gas Safety Week, conducting neighbourhood action days where teams of trained engineers would door-knock to deliver advice, check for working smoke and carbon monoxide alarms (replacing or installing for free if not present), and engagement with young people though a short but fun lesson plan for primary schools.
Once events were planned and agreed with clients, the Marketing and Communications team helped to promote the events before they happened, specifically for roadshow/drop-in type events aimed at having customers and the local population pop by for information. These press releases also included the key safety messages from Gas Safety Week to maximise the reach of these life saving messages.
A total of seven local press releases were issued advertising the events which resulted in 12 featured articles being published in the areas where events were taking place which included: Wigan, Salford, Ellesmere Port, Merthyr Valley, East Devon, Crawley and Portsmouth.
The campaign also made use of Liberty’s social media and website platforms throughout the week to expand the awareness of the events being delivered, and remind the diverse follower group of the dangers of illegal gas work and the importance of annual safety checks.
The week was a resounding success with over one million people reached and engaged with the key messages of the week across the whole campaign.
For more information about the Heating & Plumbing Monthly Awards visit their website at HPM Awards 2023 – Home Page